Important elements to take into account within each variable

Products

The breadth of the product range, the modification of products, the abandonment of a product, the creation of a new product, in support of decisions about the scope of activity. The study of the life cycle of products is also of great interest.
The trademark policy, with all the problems of their positioning, the creation and maintenance of the company image and / or brand image, the analysis of the product attributes and their comparison with those of the main competitors, are as many questions to ask. techqueer

Distribution

The different configurations of the distribution channels, the physical distribution of the products, the location of the points of sale, the different market coverage, the different modalities of cooperation with the intermediaries are considered here. digitalknowledgetoday

Prices

Although a high percentage of companies do not use the price variable as an authentic variable to include when designing a marketing strategy, since they set prices, taking as a reference those of the competition, without any other type of consideration, or calculating them based on of its costs, but without any deep analysis of these, it must be taken into account that it is also one of the basic decisions. healthnutritionhints

Promotion Advertising

The establishment of an adequate sales force, determining its size, forms of action, remuneration systems, etc. smartdiethealth
Advertising, as a form of company-consumer communication, in which the choice of message or messages, media and supports, is another important component; advertising at the point of sale, the ways to incentivize consumers and / or intermediaries are just as many advertising decisions. healthfitnesschampion